What is Digital Marketing in English? In today’s era everything has gone online. Internet has made our life better and through this we can enjoy many facilities only through phone or laptop.
We can do many things through the Internet like Online Shopping, Ticket Booking, Recharges, Bill payments, Online Transactions (Online Shopping, Ticket Booking, Recharge, Bill Payment, Online Transactions) etc. Due to this trend of users towards the Internet, businesses are adopting Digital Marketing.
If we look at the market stats, then about 80% of shoppers do online research before buying someone’s product or before taking service. In such a situation, digital marketing becomes important for any company or business.
What is digital marketing?
The reaction of marketing your goods and services through digital means is called digital marketing. Digital marketing is done through the Internet. We can connect to it through internet, computer, mobile phone, laptop, website advertisements or any other applications.
In the 1980s, some efforts were made for the first time in establishing a digital market but it was not possible. Its name and use started in the late 1990s.
Digital marketing is an easy way to reach new customers. It carries out marketing activities. It can also be called online marketing. Digital marketing is marketing to reach more people in less time. It is a developing area to develop technology.
With digital marketing, the producer can reach his customer as well as keep an eye on their activities, their needs. Where does the trend of the customers, what is the customer want, all these can be discussed through digital marketing? Simply put, digital marketing is a medium to reach customers through digital technology.
Importance of Digital Marketing
This is the era of modernity and in this modern time everything has been modernized. In this sequence, the Internet is also a part of this modernity which is spreading like wildfire everywhere. Digital marketing is able to function through the Internet.
Today’s society is struggling with time constraints, so digital marketing has become necessary. Every person is connected to the internet; they can use it easily everywhere. If you ask someone to meet you, they will say I don’t have time, but they will have no problem talking to you on social sites. Looking at all these things, digital marketing is making its place in this era.
People can easily get their favorite and necessary goods through internet as per their convenience. Now people avoid going to the market, in such a situation, digital marketing helps the business to reach its products and services to the people. Digital marketing can show many variants of the same item in a short time and the consumer can take the consumption which he likes immediately. Through this means, the time taken by the consumer to go to the market, like the item, is saved.
It has become necessary in the present day. Traders are also getting help in business. He can also connect with more people in less time and can convey the features of his product to the consumer.
Future of Digital Marketing
Change is the law of life, you all know this. How much has changed in earlier times and in today’s life and today is the age of internet. People of every caste are connected to the internet today, due to all this it is easy to collect all the people at one place which was not possible in earlier times. Through the Internet, we can also establish the connection between all the businessmen and the customers.
The demand for digital marketing is being seen very strong in the present time. The merchant who is making his goods is easily delivering it to the customer. This is promoting digital business.
Earlier we have help to advertisements. The customer would see it, then liked it, then he would buy it. But now goods can be sent directly to the consumer. Every person is using Google, Facebook, YouTube etc., through which the merchant shows his product to the customer. This business is accessible to all – traders and consumers as well.
Every person gets the thing of every use easily without any effort. The merchant also does not have to think that he should resort to newspapers, posters, or advertisements. It is demanded in view of the convenience of all. People’s confidence is also moving towards the digital market. This is a matter of joy for a businessman. The saying goes “what you see sells” – the digital market is a good example of this.
Change is the law of life, you all know this. How much has changed in earlier times and in today’s life and today is the age of internet. People of every caste are connected to the internet today, due to all this it is easy to collect all the people at one place which was not possible in earlier times. Through the Internet, we can also establish the connection between all the businessmen and the customers.
The demand for digital marketing is being seen very strong in the present time. The merchant who is making his goods is easily delivering it to the customer. This is promoting digital business.
Earlier we have help to advertisements. The customer would see it, then liked it, then he would buy it. But now goods can be sent directly to the consumer. Every person is using Google, Facebook, YouTube etc., through which the merchant shows his product to the customer. This business is accessible to all – traders and consumers as well.
Every person gets the thing of every use easily without any effort. The merchant also does not have to think that he should resort to newspapers, posters, or advertisements. It is demanded in view of the convenience of all. People’s confidence is also moving towards the digital market. This is a matter of joy for a businessman. The saying goes “what you see sells” – the digital market is a good example of this.
Types of Digital Marketing
First of all, let us tell you that ‘Internet’ is the only means to do digital marketing. We can do digital marketing through different websites on the Internet itself. We are going to tell you about some of its types –
(i) Search Engine Optimization or SEO
It is a technical medium that places your website on the top of the search engine results, which increases the number of visitors. For this, we have to make our website according to keywords and SEO guidelines.
(ii) Social Media
Social media is made up of many websites – such as Facebook, Twitter, Instagram, LinkedIn, etc. Through social media, a person can put his thoughts in front of thousands of people. You are well aware of social media. When we visit this site, we see advertisements on it at some interval; this is an effective and effective means of advertising.
(iii) Email Marketing
E-mail marketing is the delivery of its products by any company through e-mail. Email marketing is essential for every company in every way because any company gives new offers and discounts on time to the customers, for which email marketing is an easy way.
(iv) YouTube Channel
Social media is such a medium in which the producer has to deliver his products directly to the people. People can also express their reaction on this. This is the medium where there is a crowd of many people or just say that a large number of users/viewers live on YouTube. It is an accessible and popular medium to show your product in front of the people by making a video.
(v) Affiliate Marketing
Affiliate marketing is the remuneration received by advertising products through a website, blog or link. Under this, you create your link and put your product on that link. When a customer buys your product by clicking on that link, you get paid on it.
(vi) Pay per Click Advertising or PPC Marketing
The advertisement that you have to pay to see is called Pay Per Click Advertisement. As its name suggests, money is deducted as soon as you click on it. This is for all types of advertisements. These advertisements keep coming in between. If someone sees these advertisements, then money is deducted. This is also a type of digital marketing.
(vii) Apps Marketing
Apps marketing is the process of creating different apps on the Internet, reaching people and promoting your product on it. This is a very good way of digital marketing. Nowadays a large number of people are using smart phones. Big companies make their own apps and deliver the apps to the people.
Uses of Digital Marketing
We are telling you about the usefulness of digital marketing –
(i) You can create a brochure on your website and send an advertisement of your product on the letter-box of the people. How many people are watching you can also be found out.
(ii) Website traffic – Which website has the largest crowd of visitors – first you know this, then put your advertisement on that website so that more people can see you.
(iii) Attribution Modeling – By this we can find out which product people are taking interest in or which advertisements they are watching nowadays. For this, special tools have to be used which can be done by a special technology and we can keep an eye on the actions of our consumers i.e. their interest.
How you are connecting with your customers is important. Along with their need, you should also keep your eyes on the choice, by doing this business can increase.
Their trust in you is also very important, do not hesitate to buy your product after seeing that advertisement and take it immediately. You have to give their faith. It is your responsibility to assure the customer. If someone does not like the item, then eBook can help you so that he can send his message to you to change it.
Conclusion [What is digital marketing?]
Digital marketing has become a medium through which marketing (business) can be increased. Everyone is benefited from its use. Creating a good rapport between the consumer and the merchant, this harmony can be fulfilled by digital marketing. Digital marketing is a unique quote of modernity.
Hope you too will benefit from digital marketing.
“Product Out, Our Digital Business.”
