Complete Guide to DLT Template Registration

Following TRAI directive, Please see the detailed process to register templates in DLT platforms in Step 1 below.

Adding DLT templates platform: After your templates are approved in the DLT platforms, please add these templates and template ID in your account. Please see the detailed process in Step 2 below.

We’ve listed down the best practices for creating templates to avoid disruption in your traffic when template scrubbing goes live:

1. Message content and template ID must exactly match the templates approved in DLT platform

The message content you have added should not have extra/missing spaces or new lines.
All templates added in panel must be added with template name and template ID.
All DLT approved templates without/wrong/invalid template ID/message content in your account will be rejected post implementation. Sending any of the rejected templates will result in the error. You can access all your templates in your account. Please add DLT template IDs, message content template category or name for templates you wish to use.

2. DLT variables

The maximum character limit for a DLT variable is 30 (as mandated by operators) including space. If you wish to send more characters in variables please request 2 DLT variables ({#var#}{#var#} on DLT platform.
The syntax of variables is same in DLT template management. Please use the same syntax when adding templates in each platform or can copy paste.

Important : Dos & Don'ts for Content Template Registration

Important guidelines for registering Content Templates

Transactional / Service Templates should have fixed and variable sections. A single variable can have Maximum 30 characters including spaces.
If your variable exceeds 30 characters, you may use 2 variable back to back (maximum 60 characters including spaces).
Brand Name is mandatory for OTP related messages. In case the Brand & Entity names differ, upload proof to establish the relationship between them.
Promotional content should be created under 6-digit Numeric Promotional Headers only. Template category is mandatory for Service Explicit & Promotional templates.

Do not exceed 750 characters limit (including variable & fixed sections) while registering Content Templates.
Do not use more than 30 characters (including spaces) in a single variable else the message will not be Delivered.

The total length of variable fields should not be more than 40% of the entire SMS text.
Message should not end with a variable.
Promotional content should not be a part of / should not be used with Transaction / Services template or Headers.

Step 1 – Template Registration Process in the DLT Platforms

DLT registration implemented by TRAI prevents customers from Unsolicited Commercial Communication (UCC). It will restrict businesses from sending spontaneous messages and fraud calls to customers.

Steps To Register On DLT Platform

STEP 1: Entity/Enterprise Registration.
STEP 2: Header (Sender ID) registration.
STEP 3: Content Template Registration
STEP 4: Templates registered on DLT Platform

Know more here >>

Step 2 – Template Registration Process in the Portal

Creating templates in the MY SMS Mantra portal

Log in to MY SMS Mantra Portal with your login details
Under the SMS tab, Select ‘Manage template’
Click ‘Add new template’
On the new message template page
- Add the template name, registered DLT Template ID
- Copy the DLT approved content in the ‘Message’ text box
- Click ‘submit’ to confirm the creation of the template
On approval, the template can be used to send messages. You can check the approval status of the template created in dlt platform in the ‘Manage template’.

Sending templates via the API

operator checks your messages against all your approved templates and passes the message with the associated DLT template ID only if it is an exact match with any of the approved templates in your account.
Please pass your approved sender ID in the mandatory “sender” parameter in the API request. All API requests without a valid sender name will be rejected.

Sending templates via UI

Under the SMS tab click ‘Compose SMS’
Select the group or individual contacts that you want to receive your message
Under the enter message click on 'select drafts/select template'
Click ‘Send’ to send the message

Complete Guide to DLT Template Registration

Complete Guide to DLT Template Registration